http://www.youtube.com/watch?v=bSj9d1P72sc

CoverGirl ad- VolumeExact and LashExact mascara           

 

I thought the target audience for this ad would all women but especially those who know who Rihanna is. Since Rihanna is the celebrity endorsing the product you have to know who she is in order to be persuaded to buy the product. If you were a woman and did not know who Rihanna was the ad would not mean as much and you would probably look right over it. This ad would be effective because it shows the mascara at work. In the ad Rihanna is obviously wearing mascara and the reader will assume that it is either VolumeExact or LashExact. CoverGirl always uses beautiful and powerful women in their ads. Many fans think that Rihanna is wonderful and has a powerful voice in todays society. She is a good role model for young girls and that is why CoverGirl chose her to endorse these mascaras.

Thinks that the ad could use to improve its quality are; a statement from Rihanna talking about how much she likes the two mascaras, a better discription of what they’re meant to do, and maybe even a sister ad with a “normal” woman on it. Maybe if women see an average woman like themselves in the ad they would be more likely to buy the product. A commercial to go along with the print ad would help as well. That way more people are hearing about and seeing the wonderful new addition to the CoverGirl line.

I believe that this ad I a wonderful piece of advertisement and with a few minor adjustments it will make women so excited about trying the new mascara. Ads for new products don’t always work right off the bat, but I am confident in the Rihanna CoverGirl ad. 

The Rhetoric of the Media

1. The first ad I looked at was a commercial for Nutrisystem. This made me think of eating healthy and I began to question what I had eaten today. The second ad I looked at was a CoverGirl mascara ad with Rhianna in it. This ad make me think about what mascara I use and if its really achieves what its supposed to.

2. The Nutrisystem commercial is trying to show the benefits of eating their food and that many Americans think they are overweight because they have testimonies in the commercial. The CoverGirl ad is trying to convince women that they should car about what they look like. They do this by putting a beautiful woman (Rhianna) in the ad. She is endorsing CoverGirls product.

3. The use-value of Nutrisystem is that if you join their program you can lose weight. The exchange-value is that using a system is easier than doing it on your own. This is the general theme with weigh loss programs like Weight-Watchers, Jenny Craig, etc. The use-value of the CoverGirl mascara is you can use it to make your eyelashes longer or have more volume which will inturn make you pretty. The exchange-value is that CoverGirl is a trusted makeup brand and what woman wantes to use generic makeup?

4. The audience for Nutrisystem would be adults that are unhappy with their weight. I would expect to see this in health magazines, cooking magazines, or home magazines. The audience for CoverGirl would be women/girls starting around the age of 14. This ad could be found in any women's magazines (I found it in Cosmo).