The Rhetoric of the Media

1. The first ad I looked at was a commercial for Nutrisystem. This made me think of eating healthy and I began to question what I had eaten today. The second ad I looked at was a CoverGirl mascara ad with Rhianna in it. This ad make me think about what mascara I use and if its really achieves what its supposed to.

2. The Nutrisystem commercial is trying to show the benefits of eating their food and that many Americans think they are overweight because they have testimonies in the commercial. The CoverGirl ad is trying to convince women that they should car about what they look like. They do this by putting a beautiful woman (Rhianna) in the ad. She is endorsing CoverGirls product.

3. The use-value of Nutrisystem is that if you join their program you can lose weight. The exchange-value is that using a system is easier than doing it on your own. This is the general theme with weigh loss programs like Weight-Watchers, Jenny Craig, etc. The use-value of the CoverGirl mascara is you can use it to make your eyelashes longer or have more volume which will inturn make you pretty. The exchange-value is that CoverGirl is a trusted makeup brand and what woman wantes to use generic makeup?

4. The audience for Nutrisystem would be adults that are unhappy with their weight. I would expect to see this in health magazines, cooking magazines, or home magazines. The audience for CoverGirl would be women/girls starting around the age of 14. This ad could be found in any women's magazines (I found it in Cosmo).